The Media on Coaching

What others have to say about life coaching:

FAMILY THERAPY NETWORKER

"Not a therapist, not a consultant, not exactly a friend and definitely not a gym rat, a personal coach is more like a midwife of happiness, encouraging clients to name their goals and achieve them." "People pay for coaching skills because they have a need. They've tried [attaining their goals] themselves. They've tried to set up networks with friends and they fell apart." "The top-level people, professional athletes and executives, have had this for a long time. Now the masses do, too." "...in this period of rapid social and economic change, when career shifts, family disintegration and sensory bombardment are the norm, a perceptive coach can provide a steadying presence in dizzying moments of change."

THE MIAMI HEARLD

"...want to get even further ahead? What you need is a coach, your own personal motivator. They're not just for top-ranked tennis players any more."

FAMILY THERAPY NEWS

"… Many people are hiring coaches for all areas of their lives, including career, personal, sports, business, skill enhancement, and life balance."

THE GOOD LIFE

"Many coaching clients have attained a certain level of success in their careers and are generally well-adjusted but find something lacking in their lives. They may want to go into an entirely new field, figure out how to downshift in their current jobs, or live more in conjunction with their true values."

ORLANDO SENTINEL

"A good coach is a listener and a guide, compassionate but firm, savvy in the ways of the world but open to matters of the heart - a compatriot who wants more than anything to see you succeed, a mom and pop dedicated to your own dreams, as opposed to what they had in mind for you. It's almost like having a functional family at the other end of the line." "Coaching clearly suits an age of pressurized ambition, when more and more people have less and less time to make the most of lives and livelihood."

SAN DIEGO BUSINESS JOURNAL

"The kind of people who are attracted to coaching are people who want to excel in their lives...those who feel they are not achieving everything in their lives what they feel they're capable of."

NEWSWEEK

"Part consultant, part motivational speaker, part therapist and part rent-a-friend, coaches work with managers, entrepreneurs and just plain folks, helping them define and achieve their goals--career, personal or, most often, both."

PC WEEK

"For years there have been career coaches and executive coaches. Now there's a new category, called "life coach." The life coach combines personal, professional and career coaching and, it seems, is filling a need that is not quite being addressed by any other source." "There are several reasons why a life coach ... makes sense. First, a life coach can go into topics such as marriage, nutrition and exercise that co-workers, bosses and even HR are loath to broach unless there's a crisis. Second, men and women today are trying to balance family obligations with a successful career path. Third, employees may not open up to a manager, for fear that the manager will see them as unable to deal with problems. Fourth, a life coach can be objective about job opportunities both inside and outside the company."

BLACK ENTERPRISE

"'Mentors for hire' are a relatively new phenomenon, but the demand is increasing. The number of trained coaches--people who help executives achieve professional and personal goals--has more than tripled since 1996..." "Unlike management consultants, coaches use a personalized, philosophical approach that focuses on career and life issues, and follow up to ensure the executive's progress."

INFOWORLD

"Anybody who actively wants to move up in a company, make their job easier, have more fun, have more personal time, and still excel in their job needs a coach." "A coach can [help] you get over the hump of a lot of issues you face and keep that motivation going." "Clients also say that coaches give them a fresh perspective."

THE MILWAUKEE BUSINESS JOURNAL

"For a small business person, it helps to have an outside person to share goals and objectives with and keep an eye on the bigger picture." "Encouragement is often the greatest service the coach provides."

FORTUNE MAGAZINE

"Today's managers, professionals, and entrepreneurs are hiring coaches to help them with time management, a change in career, or balancing their work and personal lives."

EASTSIDE BUSINESS JOURNAL

"...Coaching delivers value to anyone seeking to move forward impersonal and business life. For a company, organization, or small business, the return on investment is high, easily recognizable, and apparent soon after coaching begins."

MONEY MAGAZINE

"...a coach will help you identify your marketable skills, define your life and career goals, and then create a game plan to help you reach them. These job and life counselors will then check in with you weekly--most often by phone--to keep tabs on your progress and encourage you to stay on course."

FORTUNE MAGAZINE

"...coaching is clearly superior to training. It is far more time efficient, and it is tailored to individual needs."

LOS ANGELES TIMES

"People at all stages of their professional development are hiring coaches..." "It helps people get more of what they want out of life ... Coaches are sounding boards, support systems, cheerleaders and teammates all rolled into one. Bottom line; their task is helping the client realize his full potential....Coaching is for anybody who wants more in life and is willing to take action to accomplish their goal."

SAN JOSE MERCURY NEWS

"If you're wondering whether you need a coach, first ask yourself honestly: Do I waste time because I don't prioritize tasks effectively? Do my workers hate me? Do I have trouble communicating effectively? Do I spend too much time at work and not enough time with my family?"

SAN ANTONIO BUSINESS JOURNAL

"Coaches are more than consultants...they're advisors and mentors who help their clients achieve more in their professional and personal lives. They help their clients, who can be entrepreneurs, CEO's or just ordinary people, define and move toward their goals."

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